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HTC PARTNERS WITH MELTDOWN BARS TO BRING HTC VIVE™ TO GAMING COMMUNITY

PAN-EUROPEAN PARTNERSHIP WITH POPULAR ESPORTS BAR CHAIN, MELTDOWN, BRINGS VIVE’S IMMERSIVE VR EXPERIENCE INTO THE HANDS OF THE PC GAMING PUBLIC

London, UK – 10 November 2016- On Wednesday 9th November, HTC’s virtual reality platform, VIVE, will begin an official collaboration with the eSports and gaming bar chain, Meltdown, where gamers will get the chance to try the innovative VR headset, and compete against each other to win prizes. This pan-European partnership aims to make the most immersive VR experience currently available, accessible to all, and explores the possibility of VR games as eSports.

Meltdown is the world’s first eSports bar chain, and attracts 40,000 gamers each month. The selected bars will be running a series of ‘VIVE Nights’ for a month-long period, where gamers can get hands on with the cutting edge of virtual reality technology for free. The first night will be taking place on Wednesday 9th November, simultaneously at Meltdown bars across London, Cologne and Paris. In each bar, gamers will get the chance to compete against each other while experiencing the fully walkable and immersive virtual world that VIVE’s unique room scale capabilities allow.

Gamers will be able to channel their inner futuristic operative with Survios’ bestselling co-op sci-fi title Raw Data, a high-octane, made-for-VR FPS featuring unique playable heroes, intuitive gameplay, and challenging missions against an evocative cyperpunk backdrop. Its Active VR gameplay creates an immersive whole-body experience that puts gamers’ wits, boldness, and endurance to the test against hordes of menacing robots. Additionally, at the inaugural VIVE Night events, players can partner up to try Raw Data in co-op mode. Prizes up for grabs include complete HTC Vive setups with a Raw Data game key, as well as private Vive nights for winners and their friends and up to £50 to spend at Meltdown bars.

The decision to collaborate with Meltdown highlights the possibilities for VIVE and VR in the eSports industry, and is perhaps no surprise given HTC’s partnership with Valve. Owner of ‘DOTA II’, the most lucrative eSport in the world, Valve has already begun integrating VR into the game, with a much applauded Spectator mode available. This latest partnership will offer a unique opportunity for VIVE and Meltdown to assess the popularity of potential VR eSports with the eSports community itself.

“We’re really excited about our partnership with Meltdown, which will allow even more people to experience Vive” said Jon Goddard, Marketing Director, VR (Europe) at HTC. “We understand that Vive is an expensive purchase, and to truly convince people of the possibilities that room-scale VR allows, they have to try it. Not everyone can get to the big gaming conferences, so by partnerships such as this, we’re continuing our mission to make VIVE accessible to everyone - from gamers, to tech and entertainment enthusiasts alike.”

Sophia Metz, Founder of Meltdown commented, “Virtual reality is the future of gaming, and we are thrilled to be able to offer this immersive experience to our customers thanks to the HTC VIVE.”

‘VIVE Nights’ will take place at Meltdown bars regularly throughout the month of November, check out the HTC Vive social channels to see when VIVE will be coming to a bar near you:

  • UK
    • 342 Caledonian Road, London, N1 1BB
  • Germany
    • Kyffhäuserstraße 39, 50674 Köln, Germany
  • France
    • 6 Passage Thiéré, 75011 Paris, France

For more information, or to schedule a visit, please contact:
htcvive@hopeandglorypr.com / (0)203-588-9700。

About VIVE
VIVE is a first-of-its-kind virtual reality platform developed by HTC and Valve for total immersion in virtual worlds. Designed from the ground up for room-scale VR and true-to-life interactions, VIVE delivers on the promise of VR with game-changing technology and best-in-class content. VIVE has been recognized with over 65 awards and wide critical acclaim since its unveiling in 2015. For more information, please visitwww.vive.com.



Global Marketing Division
Corp. PR – Executive Affairs

Kitty Chung, Sr. Manager
Email: kitty_chung@htc.com
Mobile: +886-905-098-205

Jacob Yu, Assistant Manager, Community
Email: Jacob_Yu@htc.com 
Mobile: +886-932-355-007