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$10 MILLION PROGRAM DEDICATED TO SHOWING HOW VIRTUAL REALITY CAN LEAD TO POSITIVE IMPACT IN SUPPORT OF UNITED NATION’S SUSTAINABLE DEVELOPMENT GOALS
Davos, Switzerland – January 20, 2017–HTC VIVE™, the leader in room-scale Virtual Reality (VR), announced VR For Impact yesterday, a $10 Million program to drive VR content and technologies that will create positive impact and change in support of the United Nation’s Sustainable Development Goals by 2030. Virtual Reality provides a tremendous opportunity to develop and share ideas in impactful ways that lead to change, and through VR for Impact, HTC Vive will fund and support content and technologies that create the most powerful experiences to transform our world.
The United Nation’s Sustainable Development Goals are a universal call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity. Virtual Reality’s ability to immerse people into an experience is unmatched, and VR can drive the world to act on global issues the human race is facing. Through VR for Impact, HTC Vive is committing $10 million dollars to industry partners and content developers to create experiences that improve awareness, education, and lead to action.
"HTC is a pioneer in recognizing the work the UN has done to promote social change through virtual reality," said Gabo Arora, Creator of the UN's VR Initiative and Creative Advisor to the World Food Programme. "The Vive's room-scale VR capability can be a powerful tool for immersive storytelling, education and training; their support will empower more people to effect global change, give voices to the most vulnerable and provide access to new possibilities for the most marginalized."
"There are millions of untold stories in every crisis, especially on the front lines where much of our work takes place," said Corinne Woods, Director of Communications for the United Nations World Food Programme, who are utilizing the latest innovations in VR."HTC's support of new ways to tell important stories, and help in shaping innovation for the UN's sustainable development agenda, will build on the impact of our work and take it in new and exciting directions.”
Starting today, VR for Impact will be calling for ideas at its website: https://www.vr4impact.com. The first winning projects will be announced on “Earth Day” April 22, 2017.
About HTC VIVE™
HTC VIVE™ is the new virtual reality (VR) product that has set the standard for the industry to follow. In close collaboration with strategic partner Valve®, HTC has delivered the most complete, most immersive virtual reality system in Vive, and the only consumer virtual reality system on the market that enables room-scale motion with precision tracking, enabling users to experience virtual reality using their visual, aural and physical senses. Since announcing Vive, HTC and Valve have worked with thousands of developers and partners to create VR content across a wide spectrum of sectors, from gaming and entertainment to health, automotive, retail and education. Vive partners are showcasing VR applications around the world, demonstrating the potential of a world without limits on the imagination. For more information, please visit www.vive.com.
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com.
HTC, the HTC logo, and the Vive logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.